McDonald’s – Skywriting.

où comment relayer de façon originale la promotion du café gratuit chez McDo à Montréal.


« The skywriting, which was entirely arranged by Montreal-based communications agency The Lab Foundation, has been promoted for the past three weeks through viral efforts including a blog, Facebook page and videos that show the pilot drinking from a McDonald’s cup in preparation for his big day. The agency also created a lot of buzz by posting a special effects video of a plane seemingly flying under a bridge in Montreal, explains Pascal Beauchesne, creative strategist at The Lab Foundation (…) Skywriting is a technique that was often used to advertise in the 1980s, says Beauchesne. « So we just decided to link a vintage marketing strategy as a new media with the viral, to connect everything together… » Client : Prime Marketing Compte : McDonald Canada


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